Building a Brand (from the dream, up)
This is undoubtedly one of the most exciting seasons of my life. I've dreamed SO big for SO long that at times, it has seemed hard to see the practical steps my feet should take. So, to be setting out on the trail and pioneering a new course is literally a dream come true.
But I've been pondering the last few days the difference between WHAT we do, and WHY we do it. I don't have all of the nuance of this dynamic sorted out, and maybe this is something that get's covered in a college course along the line somewhere...but it's a thought that's guiding me in the early stages of building Commune + Co.
Here's what it looks like...
Stand for something.
For us, it's about community. I believe that the best things in life are shared - a cup of coffee, a meal, a conversation - that the opportunity to share life's best (or worst) moments with the people around us will enable us to experience them more deeply, and enjoy them more fully. We will always be about creating and curating opportunities for people to engage in natural community.
Believe in your product.
Rather, believe in your product's ability to help you (and others) stand for something. As much as we love coffee, it's still about people for us. Coffee allows us the opportunity to gather around the table, or sit shoulder to shoulder at the bar and do life together. We believe in the power a cup of coffee has to bring people together, and we love that community happens so naturally in the coffee bar atmosphere. But why offer anything to anyone that isn't the absolute best you can offer? Believe in your product. Spare no expense. Look over every detail. Serve and love people with full confidence that you are providing them the best product you possibly can.
If you can stand for something, and believe in a worthwhile product that makes life better for people...then you better be willing to work hard for it. You might not be willing to give your life to slinging coffee, but I bet you'd be willing to invest your time, energy, and resources into making the world a better place for the people you can reach out and touch.